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Price
Target price
€249.65

€249.65

3.160%
7.65
3.160%
€271.47
 
26.06.26 / Tradegate WKN: 865985 / Symbol: AAPL / Name: Apple / Stock / Computers, Phones & Household Electronics / Large Cap /
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Description Apple

Apple Inc. is an American multinational technology company. It designs, develops, and sells consumer electronics, computer software, and online services. Its most popular products include the iPhone, iPad, MacBook, Apple Watch, and Apple TV.

Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It went public in 1980 and is now one of the world's most valuable companies, with a market capitalization of over $2 trillion.

Apple is known for its innovative products, sleek designs, and strong brand loyalty. It has a large and dedicated user base, as well as a vast ecosystem of third-party developers who create apps and accessories for its products.

In terms of financial performance, Apple has consistently delivered strong results. In fiscal year 2020, it generated $274.5 billion in revenue and $57.4 billion in net income. Its stock price has also performed well over the years, with significant growth in value. The company is listed on the NASDAQ exchange under the ticker symbol AAPL.

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Competitors of Apple

The most important competitors of Apple in the technology industry are:

1. Samsung – A South Korean company that produces smartphones, tablets, and other electronic devices. Samsung is a major competitor of Apple in the smartphone market.

2. Microsoft – A game leader in the software industry, Microsoft also produces its own line of hardware including the Surface devices. Microsoft competes with Apple in the personal computer and tablet markets.

3. Google - The owner of the Android operating system, Google produces Nexus phones, Google Home smart speaker, and other hardware devices. Google also competes with Apple in the mobile device market.

4. Amazon – As the leading e-commerce company in the world, Amazon is making waves in the smart home industry through its Alexa voice assistant service and accompanying hardware devices. Amazon also competes with Apple in the smart speaker market.

5. Huawei – A Chinese technology company that produces smartphones and telecommunications equipment. Huawei is a growing competitor of Apple in the smartphone market.

These companies all represent a significant threat to Apple in various segments of the technology industry.

Financial data and news for Apple

sharewise wants to provide you with the best news and tools for Apple, so we directly link to the best financial data sources.

News

Apple’s Intel Deal Arrives at the Right Time for Its Stock
Apple’s Intel Deal Arrives at the Right Time for Its Stock

Key Points

After an Initial Panic, Wall Street's Leaning Into Apple's New Siri AI
After an Initial Panic, Wall Street's Leaning Into Apple's New Siri AI

Key Points

Apple's Siri AI Was Finally Announced, So Why Is the Stock Tanking?
Apple's Siri AI Was Finally Announced, So Why Is the Stock Tanking?

Key Points

TH International Q1 Earnings Call Highlights
TH International Q1 Earnings Call Highlights

Key Points

Apple’s Agentic AI Plans Could Be Its Biggest Growth Story Yet
Apple’s Agentic AI Plans Could Be Its Biggest Growth Story Yet

Key Points

AAPL: Forget the iPhone—Services Will Drive the Next Phase of Growth
AAPL: Forget the iPhone—Services Will Drive the Next Phase of Growth

Key Points

The Event That Could Redefine Apple’s Summer Rally
The Event That Could Redefine Apple’s Summer Rally

Shares of tech giant Apple Inc (NASDAQ: AAPL) are trading at all-time highs above $290 following a multi-week rally that’s seen the stock gain close to 18% since the start of April. While broader

Horace Mann Educators Q1 Earnings Call Highlights
Horace Mann Educators Q1 Earnings Call Highlights

Horace Mann Educators (NYSE:HMN) reported record first-quarter 2026 core earnings per share of $1.28, up 20% from the prior-year quarter, as

fuboTV Q2 Earnings Call Highlights
fuboTV Q2 Earnings Call Highlights

fuboTV (NYSE:FUBO) reported what executives described as its strongest second quarter on an adjusted EBITDA basis, as the company completed

MarketBeat Week in Review – 04/27 - 05/01
MarketBeat Week in Review – 04/27 - 05/01

Investors may not want to follow the adage to “sell in May and go away.” Stocks closed out a strong April, led by the tech-heavy Nasdaq, which was up more than 15% in the month. Investors are

Apple’s Earnings Make $300 Look Like a Matter of When, Not If
Apple’s Earnings Make $300 Look Like a Matter of When, Not If

Shares of Apple Inc (NASDAQ: AAPL) moved higher in Thursday’s after-hours session following its fiscal Q2 earnings report, setting the stock up for a potential move back towards last December’s

Ternus the Page: Apple's Engineering Prodigy Takes the Reins
Ternus the Page: Apple's Engineering Prodigy Takes the Reins

Tim Cook is stepping down as chief executive officer of Apple Inc. (NASDAQ: AAPL). The news broke after the market closed on April 20 and included the announcement that John Ternus, the company’s

Apple Sends an SOS, Creating a New Orbital Opportunity
Apple Sends an SOS, Creating a New Orbital Opportunity

A single, massive deal redrew the landscape for satellite communications: Amazon’s $11.6 billion acquisition of Globalstar. This move did more than consolidate the market; it sent a shockwave

Apple's Foldable iPhone Foray: A Real Needle Mover or Hype Train?
Apple's Foldable iPhone Foray: A Real Needle Mover or Hype Train?

Apple (NASDAQ: AAPL) hit it out of the park with its iPhone 17 lineup. The new family of its flagship devices led the firm not only to post its highest iPhone sales ever in Q4 2025, but also to

Apple’s Hinge Cringe: Foldable Flop or Strategic Stop?
Apple’s Hinge Cringe: Foldable Flop or Strategic Stop?

Wall Street is keeping a close eye on Apple (NASDAQ: AAPL) as the tech giant faces a wave of mixed signals. On April 7, 2026, Apple's share price dropped by as much as 5% intraday, bringing the

Apple’s Silent Partner Just Validated the Hardware Boom
Apple’s Silent Partner Just Validated the Hardware Boom

With the market swirling with speculation about the future of artificial intelligence (AI), it can be difficult to separate hype from reality.

While many investors focus on the lofty promises of

Apple Launches a Price War Its Rivals Can’t Afford to Fight
Apple Launches a Price War Its Rivals Can’t Afford to Fight

Apple Inc. (NASDAQ: AAPL) isn’t a brand you associate with half-price sales or the clearance rack. But the company has taken a non-traditional step in non-traditional times by launching its

Apple Posts Record Quarter, But AI Details Remain Unclear
Apple Posts Record Quarter, But AI Details Remain Unclear

Magnificent Seven giant Apple (NASDAQ: AAPL) just released its much-anticipated Jan. 29 earnings report. For the iPhone maker, 2025 was a tale of two halves. Through the first six months of the

Why Apple’s Sell-Off May Be Overdone Right Before Earnings
Why Apple’s Sell-Off May Be Overdone Right Before Earnings

Shares of tech giant Apple Inc. (NASDAQ: AAPL) have been under pressure, as investors continue to sell off the stock. With shares currently trading around $245, they are down close to 15% from

MarketBeat Week in Review – 01/12 - 01/16
MarketBeat Week in Review – 01/12 - 01/16

Data-driven investors have a right to feel bullish. The latest labor numbers stayed firm; the inflation rate came in at a manageable level, and the 30-year mortgage rate ticked lower. The data may

Goldman Sachs Soars on Q4 Post, Strong Investment Banking Outlook
Goldman Sachs Soars on Q4 Post, Strong Investment Banking Outlook

When it comes to long-time behemoths in the financial sector, The Goldman Sachs Group (NYSE: GS) put up a standout performance in 2025. Overall, the stock’s total return was nearly 57%. Among more

Why Apple Chose Google to Power the Future of AI
Why Apple Chose Google to Power the Future of AI

In the middle of January 2026, the two largest forces in mobile computing effectively called a truce in the war for artificial intelligence (AI) dominance. After months of speculation and market

How Buying Joby Aviation Stock Today Could 10X Your Net Worth: https://g.foolcdn.com/editorial/images/870333/joby_aircraft_in-flight_new-york_4_2026.jpg
How Buying Joby Aviation Stock Today Could 10X Your Net Worth

If you were in New York City between April 27 and May 1, 2026, and if you happened to be where the sky was in plain view, then you might have seen a bright spot hovering like a helicopter, but

Is Apple Intelligence the Catalyst Apple Stock Needs?: https://g.foolcdn.com/editorial/images/876653/934-apple.png
Is Apple Intelligence the Catalyst Apple Stock Needs?

Apple (NASDAQ: AAPL) is entering a phase where AI may not just enhance its products, it could redefine the entire upgrade cycle across its ecosystem. As Apple Intelligence spreads across devices,

Massive News for Apple Stock Investors!: https://g.foolcdn.com/editorial/images/876630/concerned-unhappy-person-staring-at-laptop.jpg
Massive News for Apple Stock Investors!

Apple (NASDAQ: AAPL) can no longer wait and is announcing huge price increases.

*Stock prices used were the afternoon prices of June 24, 2026. The video was published on June 26, 2026.

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