Beasley Revenue Falls 12% in Fiscal Q2
Beasley Broadcast Group (NASDAQ:BBGI), which operates radio stations and digital media businesses across the United States, reported its second quarter 2025 earnings on August 12, 2025. The most significant news from the release was a notable year-over-year decline in overall revenue, which dropped to $53.0 million (GAAP), and an ongoing decline in traditional audio advertising. However, digital segment revenues saw moderate growth, now accounting for 25% of total revenue, Net loss per diluted share (GAAP) was $(0.09), compared to $(0.18) in Q2 2024. With no published analyst estimates available for comparison, the period reflected company expectations of ongoing industry softness and provided an incremental improvement in bottom-line results. The quarter underscored continued challenges in legacy broadcast advertising, offset only partially by growth in digital and cost-saving initiatives.
Beasley Broadcast Group owns and operates a portfolio of 55 local AM and FM radio stations, alongside digital media assets serving a range of U.S. markets. The core of its business has traditionally been selling advertising spots to local and national businesses, providing access to large regional audiences through its stations. This advertising revenue from on-air spots has long been its main earnings source, but is now declining in relevance due to industry-wide shifts in consumer habits and technology advances.
In recent years, Beasley has focused on pivoting its business model by expanding its digital product suites, including owned-and-operated streaming platforms, programmatic advertising, and digital marketing solutions. Success also relies on maintaining strong local audience ratings, innovating around advertising effectiveness, and keeping pace with changes in federal regulation and technology adoption.
Source Fool.com
