Cricut (CRCT) Q2 Revenue Jumps 2%

Cricut (NASDAQ:CRCT), known for its connected craft cutting machines and creative platform, released its Q2 2025 earnings on August 5, 2025. The company reported GAAP revenue of $172.1 million and diluted GAAP earnings per share of $0.11, outpacing consensus GAAP revenue estimates of $158.6 million. This performance marked a substantial beat versus expectations, with both GAAP EPS and revenue exceeding analyst estimates and included notable improvements in gross margin and GAAP net income compared to prior year results. Despite these advances, user engagement metrics remained flat, and management withheld explicit future margin guidance, citing ongoing tariff risks. Overall, the quarter saw stronger-than-expected profitability, as GAAP EPS of $0.11 exceeded analyst estimates and incremental progress on platform monetization, set against continued headwinds in user activity and external macro challenges.

Source: Analyst estimates provided by FactSet. Management expectations based on management's guidance, as provided in Q1 2025 earnings report.

Cricut produces cutting machines and a digital design platform that enable consumers to create personalized projects at home. The core of its business is the integration of hardware (the cutting machines), a cloud-based design application called Design Space, and a range of consumable materials and accessories. This connected “ecosystem” draws a community of just over 5.9 million active users and over 3.0 million paid software subscribers.

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Source Fool.com