Fluent Posts 121% CMS Jump in Fiscal Q2
(NASDAQ:FLNT), a digital advertising and performance marketing company, released its earnings results for the second quarter of fiscal 2025 on August 19, 2025. The most significant news in the release was the rapid expansion of its Commerce Media Solutions segment, which now comprises over a third of company revenue, but this growth was offset by sharp declines in legacy business lines and continued overall GAAP net losses. The company reported GAAP revenue of $44.7 million, which fell well short of the $52.7 million analyst estimate (GAAP). Adjusted net loss per share improved to $(0.24), and adjusted EBITDA losses narrowed. The quarter highlighted strong progress in the new business line but also raised questions about margin compression and the speed of contraction in the legacy owned and operated segment.
Source: Analyst estimates provided by FactSet. Management expectations based on management's guidance, as provided in Q1 2025 earnings report.
Fluent specializes in connecting advertisers with consumers through performance-based marketing, using a mix of targeted digital ad solutions. Its reputation is built on collecting and leveraging extensive first-party user data from interactions on its owned sites, which fuels personalized advertising at scale. Over recent years, the company has pivoted towards Commerce Media Solutions—its platform for placing ads at critical moments in the e-Commerce journey, such as after a purchase.
Source Fool.com
