Why Heineken Stock Was so Frothy Today
In the middle of the current work week, investors were eager to take a few swigs of brewery stock Heineken (OTC: HEINY). They were most likely encouraged by the company's announcement of a potentially very high-profile co-marketing deal with an upcoming blockbuster Hollywood film, as they pushed the company's stock 4% higher on Wednesday.
Heineken announced that its Heineken 0.0 non-alcoholic beer is an official partner of F1: The Movie, a high-budget spectacular produced by Apple's film unit and distributed by Warner Bros. Discovery. The movie, starring Brad Pitt as a veteran Formula One driver, is slated for U.S. release on Friday, June 27.
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Source Fool.com
