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Why Krispy Kreme Fell Today


Shares of donut maker Krispy Kreme (NASDAQ: DNUT) fell on Wednesday, down as much as 10.2%, before reverting to a 3.6% decline on the day.

Krispy Kreme has had a tough 2025, which has seen the stock plunge 64% on the year. Tepid sales, falling profits, and the cancellation of a high-profile partnership with McDonald's have all been headwinds for the company.

Today, a Wall Street analyst piled on, lowering his rating on the stock from neutral to underweight, following the company's recent unveiling of its turnaround plan.

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Source Fool.com

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