Why Roku Stock Jumped 13% This Morning
Shares of (NASDAQ: ROKU) rose as much as 13.4% on Monday morning, dropping back to a 10% gain by noon ET. The media-streaming technology expert announced an advertising partnership with Amazon (NASDAQ: AMZN).
Image source: Getty Images.
The new deal gives advertisers access to Roku's media-playing platform through the Amazon DSP advertising platform. It's an exclusive partnership with deeper data access than Roku's existing ad-sales deals, making Amazon's service the easiest route to placing ads across all of Roku's original and third-party content services.
Source Fool.com
Roku Stock
€77.18
2.940%
With 50 Buy predictions and 3 Sell predictions Roku is one of the favorites of our community.
With a target price of 86 € there is a slightly positive potential of 11.43% for Roku compared to the current price of 77.18 €.
