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Will Nike Stock Ever Be a Winner Again?


(NYSE: NKE) is an iconic brand that has launched world-famous products and eye-catching ad campaigns. But the apparel company, known for Air Jordans and other celebrity athlete endorsements, is struggling to gain liftoff in today's consumer economy.

Nike stock is down 53% in the past five years. In the past four years, its return on equity has dropped from 43.1% in 2022, to 23.3% in 2025. The company's quarterly gross profits have mostly gone in the wrong direction since 2023.

NKE Return on Equity (Annual) Chart

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Source Fool.com

Nike Inc. B Stock

€52.37
-2.890%
A loss of -2.890% shows a downward development for Nike Inc. B.
The stock is one of the favorites of our community with 71 Buy predictions and 1 Sell predictions.
With a target price of 71 € there is a positive potential of 35.57% for Nike Inc. B compared to the current price of 52.37 €.
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