Why LVMH Rallied Today

Shares of iconic brand house LVMH Moët Hennessy (OTC: LVMUY) rallied 5.3% on Friday, as of 3:28 p.m. ET.

The luxury goods giant reported earnings last night for the first half of 2025, which showed continued year-over-year declines in revenue and profits. And yet, LVMH's stock rose, as results were apparently better than feared, and investors may believe the stock has already bottomed after being cut in half from its highs.

Coming into the day, LVMH's stock had fallen 14.6% year to date and was over 45% below its all-time high. So, there was already a lot of pessimism around the stock, especially as the U.S.-China trade tensions had ratcheted up in the second quarter. Those are, essentially, LVMH's two most important markets.

Source Fool.com