ZUMZ Reports Results

Zumiez (NASDAQ:ZUMZ) reported second quarter 2025 earnings on September 4, 2025, posting net sales of $214.3 million (up 1.9% year-over-year) and a narrower net loss of $1 million compared with $8.8 million last year. Zumiez achieved five consecutive quarters of positive comparable sales, a record 30% private label sales penetration year-to-date, and strong North American back-to-school momentum were highlighted alongside continued international challenges and guidance for a return to full-year profitability.

Private label products accounted for 30% of year-to-date sales, up from 27% year-to-date a year ago, marking an all-time high and demonstrating Zumiez’s ability to both identify and react to rapidly evolving youth fashion trends. Gross profit margin rose 130 basis points YoY to 35.5%, attributed in part to higher-margin private label performance as well as operational leverage from store closures.

The accelerated shift to high-margin private label not only differentiates Zumiez’s merchandise but also directly strengthens gross margin resilience against industry-wide promotional headwinds, as private label penetration reached 30% of total sales year-to-date.

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Source Fool.com